7 simple but effective tips for maximizing your website conversion rates!
Your business brand encompasses every aspect of your online presence, including your website. Your website is the engine that drives your whole online presence and provides visitors with information about you, your business, and your products and services, and most importantly, it converts visitors or leads into clients.
It’s vital that your website not only tells potential clients what they need to know but also encourages them to learn more and take that essential step from curious to committed.
While there’s no one-size-fits-all approach to website conversion, there are steps you can take to optimize your website to achieve a higher conversion rate.
If you’re currently working on your brand, check out A Practical Guide to Discovering Your Brand Tone to learn more about discovering your brand’s tone.
1. Easy and Clearly Defined Website Navigation
Your website should be easy to navigate with clearly defined pathways that lead potential customers towards taking the next step and either buying a product or contacting you to learn more about the services you provide. You wouldn’t want your physical store crowded or confusing to potential customers, and your website shouldn’t be either.
Remember, you’re not on your website 24/7 to answer questions, so visitors need to be able to find what they’re looking for as quickly as possible. Think about headings, page titles, indexes, and links.
According to Taylor & Francis, visitors to your website will form an opinion on whether they like it within 0.05 seconds. That’s not long to make a good impression!
2. Eye-Catching CTA Buttons
Great website designs include call-to-action (CTA) buttons strategically placed in the perfect spots that naturally prompt leads or visitors to take the next step. Buttons like ‘Buy Now,’ ‘Learn More,’ ‘Download Now,’ or ‘Contact Us’ are all natural CTA buttons.
There is a trick to CTA buttons. You want them placed in the perfect location where a visitor could be ready to take the next step. Contrasting colors, bold fonts, and even graphics work well as CTAs, but don’t go crazy. You can quickly go over the top.
According to Business 2 Community, 70% of businesses lack a CTA on their homepage. Does your website’s homepage point potential customers in the right direction with a practical, well-designed, strategically placed CTA?
3. High-Quality and Value-Adding Content
According to SemRush, 97% of businesses surveyed in 2023 revealed they generated positive results from content marketing, including blog and article posts, videos, podcasts, and infographics.
Content should focus on two key goals, education and entertainment. High-value content allows you to establish your business or brand as an expert within its sector while also providing potential customers with information about the products or services you sell.
4. Mobile Optimization Is Essential
Is your website fully optimized for mobile devices? If not, why not? According to SWEOR, 85% of adults believe that websites should be as good as, if not better, on mobile than on a desktop.
With users spending more and more time on their smartphones and tablets, your website must look as good, if not better, on mobile than it does on a desktop. Consider how quickly your website loads on a mobile device, how intrusive any pop-ups are, and adding click-to-call options.
5. Customer Testimonials and Reviews to Generate Social Proof
Highlighting any customer reviews or testimonials is an effective way to build social proof along with trust and credibility with potential clients. You can also include statistics like customer satisfaction scores, previous purchases, overall performance, or subscribers.
User-generated content, or UGC, is a fantastic way to build social proof for your brand. This includes customer feedback, reviews, blogs, and, best of all, positive video testimonials and reviews from clients.
According to WiserNotify:
Having video testimonials on your sales page can increase conversions by 80%.
72% of customers trust a brand more with positive video testimonials and reviews.
Websites with video content are 53 times more likely to appear on the 1st page of Google.
6. Easy to Find Contact Information
It may sound obvious, but how easily can you find your contact information on your brand’s website? If you’re not including links to your contact page in blog articles, videos, and other content, why not?
Like CTAs, your contact information must be clearly identifiable, stand out from the rest of your content, and spread throughout your website.
A very beneficial addition to your website could be live chat support, enabling potential leads to ask questions and increase your conversation rate while reducing your bounce rate because a potential customer couldn’t find what they were looking for.
7. Offer Customers or Clients A Seamless Checkout Experience
Nothing is more frustrating than finding exactly what you want, browsing a website, choosing different products, and having a complicated or long checkout process.
Your checkout process needs to be quick, easy, and seamless from start to finish. While it’s tempting to grab a lot of information during the checkout process to help build customer profiles, don’t overcomplicate it by adding unnecessary fields your clients will need to fill out.
Turn Leads into Clients
Following the seven tips outlined above, you can maximize your brand’s website conversions and turn more potential leads into confirmed clients.
If you need help with your brand, business marketing, or social media, including blogs and articles, to improve your search rankings and website conversion rate, please don’t hesitate to contact us. Our experienced and professional team not only understands the importance of online marketing, but we can help you grow your business organically.
You can contact us directly using the contact form, email us at info@6degrees.media, or even book a complimentary 30-minute phone consultation to discuss your needs.
About 6° Media If you want to create a digital culture for your company that wins over customers' hearts, 6° Media is here to help. Our skilled marketing experts can foster your business's continuous growth at scale and on budget.
Comments