A California-based startup specializing in recruitment education faced a daunting challenge when its search traffic plummeted by 90% due to ineffective PR methods, subpar link-building strategies, and an inefficient website platform (Squarespace). Seeking to revive its brand and digital presence, the startup turned to 6 Degrees Media.
Key Success Metrics
Remarkable Traffic Recovery: A significant portion of the lost 90% in search traffic began to rebound.
Enhanced Website Functionality: The new Wix website improved user experience and performance, attracting and retaining more visitors.
Cost-Efficient CRM Solution: The recruitment startup now enjoys a fully functional CRM system at 50% less than the cost of leading competitors.
Client Challenges & Our Solutions
Challenge: Severe Drop in Search Traffic
The startup’s ineffective PR practices and poor link-building resulted in a massive 90% loss in search traffic, making it difficult to attract potential users and establish credibility.
Our Solution
6 Degrees Media implemented a comprehensive SEO strategy, leveraging ethical link-building techniques and content optimization. This strategy helped the startup regain lost traffic and improve its online visibility.
Challenge: Website Inefficiencies Hindering User Experience
The startup’s Squarespace website lacked functionality, leading to poor user experience, low engagement, and conversion issues.
Our Solution
6 Degrees Media redesigned the website, migrating it to a more functional and user-friendly Wix platform. The new website structure was optimized for performance, improving navigation, accessibility, and SEO.
Challenge: High CRM Costs Limiting Scalability
The startup needed a CRM system but found high-cost solutions like HubSpot financially unfeasible.
Our Solution
6 Degrees Media integrated a cost-effective CRM system, providing advanced functionalities at 50% less than the cost of leading competitors. This allowed the startup to manage customer relationships efficiently without exceeding its budget.
Key Takeaway
Through a strategic website redesign, an SEO-driven traffic recovery plan, and a cost-efficient CRM integration, 6 Degrees Media successfully revitalized the startup’s digital presence. These efforts resulted in a remarkable recovery in search traffic, enhanced user experience, and improved operational efficiency. This case study highlights 6 Degrees Media’s expertise in transforming struggling businesses by delivering tailored, scalable, and cost-effective digital solutions.
Ready to Transform Your Digital Presence?
At 6 Degrees Media, we specialize in driving business growth through innovative digital strategies, high-quality content, and tailored marketing campaigns. Whether you want to increase engagement, grow your audience, or boost event participation, our experienced team is here to help.
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