DATE
2022
Strategic Redesign & CRM Integration for a Recruitment Startup
A digital revival for a California-based recruitment education startup that lost 90% of its search traffic — recovering rankings through ethical SEO, migrating to a better website platform, and implementing a fully functional CRM at 50% of competitor costs.
Web Development
Systems Integration
Services
Marketing, E-Commerce, & Systems Integration
Category
Recruitment & EdTech
Client
Confidential
Analysis – A 90% Drop in Search Traffic Threatening the Business
A California-based recruitment education startup came to us in a critical state. Ineffective PR practices, poor link-building strategies, and an underperforming Squarespace website had caused a 90% plunge in search traffic — gutting their ability to attract new users, generate leads, and maintain credibility in their niche.
Problem – Broken SEO, Poor UX & Unaffordable CRM Options
The existing website lacked the functionality needed to retain visitors or drive conversions, compounding the traffic loss with poor user experience. On the operational side, the startup needed a CRM to manage customer relationships at scale — but leading solutions like HubSpot were financially out of reach, leaving a critical gap in their growth infrastructure.
Solution – SEO Recovery, Website Migration & Cost-Efficient CRM
We executed a comprehensive SEO strategy built on ethical link-building and content optimization to begin recovering lost traffic. The website was redesigned and migrated from Squarespace to Wix, improving navigation, accessibility, and overall performance. A cost-effective CRM was integrated at 50% less than leading competitors — giving the startup full customer relationship management capabilities without straining the budget. Together, these efforts revitalized their digital presence and restored operational efficiency.
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