The client, a global leader in battery manufacturing with a 100-year legacy, produces innovative energy storage solutions for industries such as renewable energy, transportation, and commercial equipment. Despite its strong reputation, the client needed a modernized digital strategy to amplify brand visibility and connect more effectively with its global markets.
Key Success Metrics
31% increase in brand visibility through enhanced global distributor support.
25% boost in event engagement and a significant rise in new leads from trade shows and industry events.
31% increase in brand visibility through enhanced global distributor support.
23% boost in activity from trade shows and industry events.
Client Challenges & Our Solutions
Challenge: Limited Social Media Engagement and Visibility
The client’s social media channels suffered from low engagement and minimal visibility, making it difficult to effectively promote their product lines and connect with audiences.
Our Solution
6 Degrees Media designed a targeted content strategy that emphasized the client’s core offerings, including flooded lead-acid, AGM, and lithium-ion batteries. By producing educational content and showcasing real-world applications, we improved audience understanding, increased engagement, and elevated brand awareness among both B2B and B2C audiences.
Challenge: Inconsistent Alignment in Digital Brand and Sales Efforts
Social media campaigns lacked integration with the client’s overall marketing strategy, resulting in missed opportunities for synergy and reduced lead generation.
Our Solution
We worked closely with the client’s VP of Marketing to synchronize social media initiatives with larger marketing objectives. This included developing tailored messaging for B2B and B2C audiences, creating a cohesive strategy that drove engagement and expanded visibility into new markets.
Challenge: Insufficient Support for Global Distributors
The global distributor network lacked consistent, high-quality marketing materials, limiting their ability to effectively promote the client’s products.
Our Solution
6 Degrees Media created specialized, high-quality outreach content to support the distributor network. These materials helped distributors promote the client’s products more effectively, resulting in a 30% increase in brand visibility.
Challenge: Under-Leveraged Opportunities at Industry Events
The client missed key opportunities to engage their audience and generate leads during industry events and trade shows.
Our Solution
We implemented a real-time event engagement strategy that included live updates, multimedia content, and pre- and post-event campaigns. These efforts boosted event engagement by 25% and generated a significant increase in new leads.
Key Takeaway
This case study demonstrates how 6 Degrees Media revitalized the digital presence of a legacy brand through strategic content development, real-time event engagement, and integrated marketing solutions. By aligning marketing efforts with broader business goals, we positioned the client for long-term success in a competitive market.
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Note: This case study has been anonymized due to legal requirements.
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