DATE
2022
Guiding an Executive Personal Brand of Construction SaaS for Sustainable Investment Growth
A strategic digital reset for a high-growth blockchain construction tech company — rebuilding credibility after inflated follower data damaged stakeholder trust, and transforming their executive presence into a thought leadership engine with measurable, authentic results.
Brand Strategy
Digital Marketing
Services
Branding, Marketing, & Digital Strategy
Category
Construction Tech / SaaS
Client
Confidential
Analysis – A Digital Presence Built on Faulty Foundations
A high-growth blockchain company in the construction tech space came to us with a critical trust problem. A previous agency had artificially inflated their follower data, skewing performance metrics and eroding confidence among key investors and stakeholders. A full strategic reset was needed — starting with honesty about where things actually stood.
Problem – Fake Followers, No Thought Leadership & a Leadership
Purchased followers made it impossible to measure real performance or demonstrate authentic audience growth. The executive team had no cohesive framework for CEO-led industry engagement — a critical gap for a company seeking investor confidence. And with no internal team trained to sustain the strategy, any progress risked falling apart after the engagement ended.
Solution – Full Audit, CEO Communications Framework & Team Enablement
We conducted a comprehensive social media audit, removing fake followers and recalibrating benchmarks around genuine engagement. A tailored CEO communications framework was developed to position the executive as a credible industry voice while protecting investor relations. Over six months, results included a 1,250% increase in unique visitors, 689% growth in overall engagements, and a 312% boost in viral reach. We also trained an in-house social media coordinator to ensure seamless continuity after handover.
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