Our client, an early-stage FinTech banking app, sought to establish a compelling brand presence in the competitive digital banking space. As a B2B platform, the client aimed to serve small banks and credit unions by offering seamless online account openings, credit card applications, and loan processing services. The primary goal was to build brand recognition, engage target audiences through LinkedIn and other social platforms, and launch a fully functional website—all within a tight timeframe.
Key Success Metrics
150% LinkedIn Growth: Within the first three months, we achieved a 150% increase in LinkedIn followers through a targeted content strategy and consistent posting cadence.
Accelerated Content Production: Produced and distributed over 30 branded content pieces per month across LinkedIn, ensuring high engagement and consistent visibility.
Website Delivery & Inbound Traffic: Managed external design and development teams to deliver a fully functional, user-friendly website within 60 days. Post-launch, the website saw a 20% increase in inbound traffic, driving interest from small banks and credit unions.
Client Challenges & Our Solutions
Challenge: Establishing a Unified Brand Identity from Scratch
The client began without brand guidelines or a cohesive identity, making it difficult to maintain consistency across platforms.
Our Solution
6 Degrees Media created a comprehensive brand guide that defined tone of voice, visual identity, and key messaging pillars. This guide became the foundation for consistent branding across all digital platforms and a reference for future marketing efforts.
Challenge: Coordinating Cross-Functional Teams
The project involved several external creative and development teams, creating complexity in communication and project management.
Our Solution
6 Degrees Media implemented streamlined project management practices, acting as the central point of contact. By ensuring timely communication, clear deliverables, and on-schedule execution, we successfully aligned the client’s goals with the outputs of the external teams.
Challenge: Building Awareness in a Competitive FinTech Market
As a newcomer in the FinTech space, the client struggled to gain visibility against well-established competitors.
Our Solution
6 Degrees Media developed a targeted LinkedIn strategy focusing on thought leadership content and value-driven campaigns. This approach positioned the client as a trusted digital banking solutions provider, significantly boosting brand awareness among the target audience.
Key Takeaway
By partnering with 6 Degrees Media, the client successfully launched a cohesive brand presence across key digital platforms, significantly increasing engagement and inbound interest from financial institutions. Through effective project management, strategic content creation, and targeted digital campaigns, we helped the client achieve accelerated growth and establish itself as a credible player in the digital banking market.
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Looking to build a powerful brand presence and drive growth in your industry? 6 Degrees Media specializes in digital transformation, brand strategy, and growth marketing. Let’s work together to take your business to the next level.
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