A Canadian-based cannabis beverage brand specializing in THC and CBD-infused drinks was looking to expand into the U.S. market. Navigating a highly regulated market with minimal digital expertise, they needed a trusted partner to help them tackle digital transformation, regulatory compliance, and e-commerce optimization. Their limited internal technical expertise made it essential to find a strategic partner who could streamline digital transformation, ensure regulatory compliance, and develop a scalable e-commerce infrastructure. Over three years, 6 Degrees Media worked closely with the cannabis brand to establish a comprehensive online ecosystem, develop essential business tools, and position them as a leader in the evolving U.S. cannabis beverage industry.
Key Success Metrics
50% reduction in cart abandonment rates after improving checkout experience and customer trust signals.
100% increase in organic traffic through strategic SEO and content marketing.
200% increase in online sales following the implementation of an optimized e-commerce experience.
Expansion into retail partnerships, securing distribution in key stores to increase market reach.
Regulatory-compliant e-commerce platform built for a seamless shopping experience for both D2C and B2B (wholesale) customers.
Enhanced brand authority in the cannabis beverage market, standing out among competitors.
Automated operations with CRM, inventory management, and marketing automation tools.
Increased customer engagement through influencer partnerships, loyalty programs, and organic content.
Client Challenges & Our Solutions
Challenge: Strict Industry Regulations
As a Canadian cannabis brand expanding into the U.S. market, they faced strict marketing regulations that restricted traditional paid advertising, making it necessary to find alternative ways to build brand awareness and acquire customers.
Our Solution
Developed retail partnership strategies, securing shelf space in dispensaries and specialty stores.
Built sales enablement materials and digital tools to support retail expansion.
Developed a content-driven strategy leveraging SEO, organic traffic, and influencer partnerships.
Implemented a compliant email marketing and loyalty program to engage and retain customers.
Created educational content and community-driven engagement to establish brand credibility.
Challenge: Limited Digital Infrastructure
The cannabis brand lacked experience with digital marketing, CRM tools, and e-commerce management, making it difficult to scale their online presence effectively.
Our Solution
Built a high-performing custom e-commerce platform tailored to cannabis regulations, including age verification and checkout restrictions.
Introduced CRM and marketing automation tools to streamline customer interactions and improve sales tracking.
Provided guidance on digital inventory management and business process automation to enhance operational efficiency.
Challenge: Brand Awareness, Market Differentiation & Retail Partnerships
In the highly competitive cannabis beverage industry, the cannabis brand needed a distinctive identity to stand out and capture consumer attention.
Our Solution
Developed a strong brand voice and visual identity aligned with premium positioning.
Created high-quality product storytelling and engaging content across digital platforms.
Established strategic partnerships with influencers and industry leaders to expand reach.
Key Takeaway
By leveraging regulatory expertise, digital transformation, and a data-driven marketing approach, 6 Degrees Media helped the cannabis brand build a strong and influential online presence. The brand successfully overcame industry restrictions, built a scalable e-commerce platform, and created a loyal customer base in the competitive cannabis market.
Ready to Transform Your Digital Presence?
The cannabis industry presents unique challenges, but with the right digital strategy, brands can thrive. 6 Degrees Media specializes in navigating regulatory complexities and building high-impact digital solutions. Let’s work together to elevate your brand. Contact us today.
Download Now!
Take the Building a Digital Powerhouse in the Regulated Cannabis Industry with you, download a PDF version now.
.jpg)