DATE
2023
Transforming a B2B GovTech Digital Brand Presence
A targeted digital transformation for a cloud-based GovTech platform serving city, county, and state agencies — driving a 45% increase in social media engagement, 30% LinkedIn follower growth, and 25% higher event participation through video-led strategy and thought leadership content.
B2B Strategy
Digital Marketing
Services
Marketing & Digital Strategy
Category
GovTech
Client
Confidential
Analysis – An Innovative GovTech Product Lost in a Crowded B2B Space
A leading provider of cloud-based solutions for government agencies — streamlining the full lifecycle of building plan submissions, reviews, approvals, and storage — had a strong product but struggled to cut through in a competitive B2B technology landscape. Despite an existing social media presence, engagement was minimal and LinkedIn growth had plateaued among their core audience of government decision-makers.
Problem – Flat Engagement, Stagnant LinkedIn & Low Event Turnout
Social media activity wasn't translating into meaningful audience interaction. On LinkedIn, follower growth had stalled despite consistent posting, and the brand wasn't resonating with the government professionals they needed to reach. Event participation was also suffering — promotional efforts lacked the visual impact needed to drive click-throughs and registrations from a busy, specialized audience.
Solution – Video Strategy, Thought Leadership & Event Activation
We implemented a video-forward organic social strategy, producing 80+ high-quality assets including posts, graphics, and videos tailored to the client's audience — delivering a 45% increase in social media engagement. A thought leadership campaign on LinkedIn featuring industry trends, product updates, and optimized ad copy drove 30% follower growth among key decision-makers. Promotional emails with embedded video content and mobile-optimized design boosted event participation by 25%.
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